Reginald Ware

Reginald Ware is the Founder and CEO, Reggie has over 20 years of healthcare marketing experience and has worked with African American doctors the majority of those years. Reggie’s background includes magazine publishing, public relations, website management, television production/sales, sales training and consulting. Reggie is the original founder of Heart & Soul Magazine, which was the first healthy lifestyle magazine for African American women. In its prime, Heart & Soul touched the lives of over one million African Americans. Heart & Soul was eventually sold to BET and Vanguard Media. During Reggie’s tenure as head of his public relations firm, leading physicians and dentists were featured in major media outlets from Cosmo, Glamour, Vogue, and Essence magazines to the Oprah Winfrey show. was created to provide a culturally accurate game plan that allowed African Americans to take control of their health and their happiness. Although Blacks tend to live sicker and die younger (6 years less than whites), their specific health issues were rarely addressed by mainstream media and they were left with the flawed health concept of “one size fits all.” Most Blacks understand that their specific health needs are different and when BDO was launched, it was embraced wholeheartedly by a nation of people who were wanting and needing this information and was just waiting for someone to speak to them in an environment that they could trust and in a language that they could understand.

Reggie graduated from the University of Arizona with a degree in Marketing and is a member of Omega Psi Phi Fraternity.