Pepper Miller is a researcher, author, thought leader and Black-American subject matter expert.
She founded The Hunter Miller Group (HMG), in 1995, a Chicago based, leading edge market research and strategic firm. Since then, she has been helping Fortune 500 companies better understand and positively engage Black America, so that they can have loyal customers and a positive bottom line.
Pepper has interviewed thousands of consumers about their beliefs, feelings, thoughts and usage of hundreds of products and services for a number of companies including: AARP, Allstate, AT&T, Brown-Forman, General Mills, Ford, Northwestern Mutual, McDonald’s, Pepsi, Pfizer, Procter & Gamble, U.S.Bank, The Chicago Symphony Orchestra, St. Jude Research Hospital for Children, Susan G. Komen, and more.
By blending her experiences, passion and insights, from the book that she co-authored with the late Herb Kemp What’s Black About It? (2006) and her book, Black Still Matters in Marketing, (2012), Both books are considered to be the most important references about Black consumer insights by many business leaders in the marketing industry.
Pepper is able to help audiences think differently about Black America, and how they should approach this audience professionally and personally. Pepper invites the audience to dig deeper into the Black-American market by talking about both simple ideas and taboo topics.
It’s this ability that earned Pepper the MAFA Trailblazer Award (2014), the “Takes the Cake” Best Speaker award in 2006 and 2012 at the prestigious Marketing 2 Women Conference, and Target Market News’ MAAX Award for Market Research Executive of the Year (2007).
Pepper has blogged for Forbes and Advertising Age and enjoys engaging and mentoring and young professionals.