Mrs. Michiel Perry, 29, is a South Carolina girl who loves all things Southern and stylish. With a little inspiration, while planning her wedding in Charleston, S.C. and decorating her first home in Maryland, Mrs. Perry was inspired to develop a lifestyle brand focused on African-American women with a Southern connection called Black Southern Belle.With her digital lifestyle brand Black Southern Belle, Mrs. Perry wanted to create an online and offline resource of lifestyle inspiration for African-American women in the South. In 2015, Mrs. Perry and her team expanded Black Southern Belle and developed an editorial division, ambassador program, online store, and the Black Southern Belle Collective. . Black Southern Belle has been featured in numerous outlets, including HGTV, Essence, Black Enterprise, Draper James, Apartment Therapy, Brides, Today, Levo League, AOL Lifestyle Collective, and more. We have also done marketing campaigns with Pure Leaf, American Express, Gildan, Walmart and various other Fortune 500 companies. Before launching her business, Mrs. Perry managed marketing and partnerships at Lillybee, a collegiate and sorority lifestyle brand where she launched a collegiate ambassador program and managed the blogger outreach program. She caught her small business and startup bug while working here and still wears Lillybee products at least twice a week. And once in her lifetime, she was a political event planner and relationship manager for a small email company called Google, Inc. in Washington, D.C. She occasionally misses the free food. When she is not planning the next big thing for Black Southern Belle, Mrs. Perry is either shopping for antiques with her husband, watching historical documentaries or rearranging art in her new historic home in the Charleston area. She has a passion for her alma mater, Howard University and cannot say no to anything with a fleur de lis on it.
Founder, Black Southern Belle