Melissa Harville-Lebron is the first African American woman , licensed Team Owner of a Top Tier Camping World Truck Series and a developmental racing team in NASCAR's Whelen All-American Series, Division I. The multicultural racing team is the first ever to consist of two brothers from two different ethnicities and minority classes, hailing from the North East and under the age of 21. The team consist of 6 drivers of various professional licensed levels.
Melissa is an African American, single mother of 7; 3 biological children from a prior 16 year marriage and legal guardian of 4 children from younger siblings. Known as "Captain Lebron" for the last 5 years of her career in the Mental Observation Unit in New York City’s Department of Corrections Rikers Island - Anna M. Kross Center, Melissa was forced to retire after 19 years of service due to a work-related injury. A chronic asthma sufferer, it was after another severe attack that she had an epiphany, never be able to say “I wish I had", be able to say “I'm glad I did." The pursuit of her passion was born.
Ms. Harville - Lebron is the founder and CEO of The E' mergê Group, Inc; a multifarious entertainment conglomeration that is the home to Coutrá Music Group, a boutique music label. The eclectic roster at one time included a female racecar driver with a phenomenal voice. This would be Melissa's initial exposure to NASCAR and also what would capture her attention and direct her awareness to the lack of diversity in the motorsport. At that moment the conscious decision was made to pursue and fill that multicultural gap. E2 Northeast Motorsports was developed to be the 1st. multicultural team in NASCAR.
A native of Staten Island, NY, her foundation was an overly protective mother and entrepreneur grandmother. Her father was consistently influential in her life, as she remained "Daddy's little girl" while he suffered with Sarcoidosis of the brain. The drug epidemic of the early 1980's that consumed and damaged most families during that era showed no exception to Melissa and her family. While battling her own personal demons, Melissa’s mother remained ever so committed to her breaking the negative cycle that society had already proclaimed her destiny to ensure that she became a positive product of her environment.
First mentored by lifetime friend and legendary hip-hop DJ Red Alert, she always had his support and admiration in her pursuit of the entertainment industry on her own terms. Being asked to accompany a friend to a video in the Bronx would prove to be two “firsts” for Melissa, one being her first industry connections that she would make on her own, and the other being her first time in the Bronx. Completely intrigued by the chaos behind the camera she landed her first position as a Production Assistant. After being introduced to producer Jay Ellis and being able to view the music industry from a different perspective, she knew that she did not want to be an artist, but knew immediately that she wanted his job. Mr. Ellis's influence would solidify her drive to one day be a boss. She landed what she believed to be the opportunity of a lifetime, an internship at Sony Music where she quickly assessed, "All that glitters is not gold”.
Melissa has always felt that the many obstacles in life were preparation for greatness in the future. Focused on creating her own destiny, she incorporated opportunity and imagination. Accepting social accountability for the impressions we portray to our youth throughout platforms that we have access to, W.M.'s goal is to encourage the youth to, “Unlock their dreams and pursue the unimaginable”. The obstacles of adversity do not define your future.