Director, Digital/Social/Content Strategy,, GMR Marketing
David Muhammad
Director, Digital/Social/Content Strategy,, GMR Marketing
Elevator Pitch: David keenly observes the digital media consumption behaviors of people; and connects the dots for brands. He’s currently Sr. Director of Digital Strategy for GMR Marketing (Omnicom) in Charlotte, he works on 3M, Lowe’s, HBO, ExxonMobil, Humana, Microsoft and HP. Impact Sentence: Seasoned multiplatform digital marketer/content strategist; entrepreneurial mindset with strong creative, editorial, operations, communications and business development expertise, coupled with top-notch interpersonal communications and leadership skills. His Last Gig: Director of Social, Content and Digital strategy for BBDO-Atlanta (Omnicom) on the AT&T account; prior to that he was Director of Digital, Social and Content strategy for Moxie’s (Publicis) Verizon Account (touched Wireless, FiOS and B2B brands) Prior Gigs: David also developed social, content and digital strategies for Coke, Nike, Georgia Pacific (Brawny, Sparkle, Angel Soft, Dixie, Quilted Northern), BB&T, Hallmark Channel, Hallmark Movie Channel, Children’s Hospital of Atlanta and JPMorgan-Chase clients while at Moxie. Targeted Social: NYC-based social media agency, VP Strategy (Digitas, Carat, Dentsu) Uniworld Group (WPP): Director of Digital Strategy (Lipitor, Ford, The Home Depot, M&M/Mars) David’s been responsible for strategic thought leadership on omnichannel transition, .com, social, analytics, consumer insights, mobile, eSports, VR, AR, gamification, search and video. David has developed planning briefs, digital transformation strategies, creative briefs, consumer decision journeys, digital and content ecosystems, content and UX mapping constructs, content audits and content strategies and eCRM lifecycle planning for brands and campaigns. David relocated to Atlanta from NYC in 2013 to take the Moxie opportunity. He relocated to Charlotte from Atlanta in 2016 for the GMR opportunity. He lives in suburban Charlotte with his wife, Jessie of 15 years and their three kids; Madison (12), David Jr. (10) and Naomi (6). David enjoys family, reading, working out and stuff from the 80s.